The Traffic Vault Blog

Bit.ly is a Liar or Mobile is Huge

You might be getting more traffic from twitter than you think.

If you are using bit.ly to track your clicks from Twitter, you’ll notice a big difference  compared to Google Analytics.

Here’s an example-

Our Huge List of Twitter Tools and Applications registers well over 1,000 clicks.  This would indicate that  Google Analytics should show a similar number of Page Views.

Bit.ly’s Count of Clicks

twitter-tools-and-applications-bitly-count

Now take a look at Google Analytics… It is only counting 585 Page Views.  What happened to the rest of the clicks that Bit.ly counted?

Google Analytics Pageviews

twitter-tools-and-applications-ga-count

This discrepancy can partly be explained by mobile users whose device does not run the Google Analytics script.  The huge growth in Twitter mobile usage verifies the possibility that a lot of the traffic is truly mobile.

Other contributing factors include: people who have scripts disabled in their browser and those who click off the page so quickly that the script doesn’t load.

If there’s a huge difference in your numbers, it might be mobile.

Food for thought:  How does your website look on mobile devices?!?

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