Now take a look at Google Analytics… It is only counting 585 Page Views.Â What happened to the rest of the clicks that Bit.ly counted?
Google Analytics Pageviews
This discrepancy can partly be explained by mobile users whose device does not run the Google Analytics script.Â The huge growth in Twitter mobile usage verifies the possibility that a lot of the traffic is truly mobile.
Other contributing factors include: people who have scripts disabled in their browser and those who click off the page so quickly that the script doesn’t load.
If there’s a huge difference in your numbers, it might be mobile.
Food for thought:Â How does your website look on mobile devices?!?
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